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The Art of Home Staging: Sell Faster and Smarter

If you're gearing up to sell your property, you're in for an exciting journey. Selling a home is a significant step, often with a laundry list of to-dos. Among these tasks, one stands out as a game-changer: home staging. In this blog post, I'll don my realtor hat and delve into how staging your home can help it sell quicker and for a better price.

As a real estate professional, I've seen firsthand how the art of home staging can transform a property and attract potential buyers. Whether you're a seasoned homeowner or a first-time seller, this guide will provide valuable insights, supported by National Association of Realtors (NAR) statistics, on why staging should be a non-negotiable part of your selling strategy.

Setting the Stage for Success

Before we dive into the nitty-gritty details of home staging, let's understand what it is and why it matters.

What is Home Staging?

Home staging prepares and presents your home in its best possible light to make it more appealing to potential buyers. This involves decluttering, rearranging, and sometimes redecorating to showcase your home's full potential.

Why Does Home Staging Matter?

You might wonder, "Why go through all this trouble?" The answer is simple: First impressions matter, and they can make or break a sale. According to the NAR, 83% of buyers' agents agree that staging makes it easier for buyers to visualize a property as their future home. Let's break down the benefits of home staging.

  • Boosts Your Home's Appeal: Staged homes look more inviting and appealing, attracting more potential buyers.

  • Highlights Key Features: Staging helps accentuate the positive aspects of your home while downplaying any flaws.

  • Faster Sales: Staged homes tend to sell faster, a key goal for most sellers.

  • Potentially Higher Sale Price: Staging can increase the perceived value of your property, allowing you to command a better price.

  • Emotional Connection: Staged homes can create an emotional connection with buyers, making them more likely to envision themselves living there.

Home Staging: Effect on Buyer's View of Home - 2023 Stas from NAR

The Numbers Don't Lie

Now that we've established the importance of home staging let's dive into some eye-opening statistics from the NAR's Profile of Home Staging report. These numbers provide compelling evidence of the impact staging can have on your home sale.

Staging Boosts Sale Price

According to the NAR, staged homes typically sell for a higher price than those not staged. On average, staged homes sell for 10% to 20% more than non-staged homes. This alone should be reason enough to consider staging your property.

Staging Shortens Time on Market

Time is money, especially in the world of real estate. The NAR report reveals that staged homes spend 73% less time on the market than non-staged homes. Would you rather have your property on the market for months or sell it quickly and move on?

Maximizing ROI on Staging Investments

You might be concerned about the cost of staging, but the statistics show it's a wise investment. According to the NAR, the return on investment (ROI) for staging is impressive. On average, sellers can expect a 6-10% ROI for every dollar spent on staging. That's a solid return by any measure.

Staging Increases Buyer Interest

In a competitive real estate market, capturing buyers' attention is crucial. The NAR's research indicates that 49% of buyers' agents believe staging positively affects their clients' perception of a home. This increased interest can lead to more showings and potentially multiple offers.

The Home Staging Process Unveiled

The Home Staging Process Unveiled

Now that you're convinced of the benefits of home staging let's explore the step-by-step process of getting your home stage-ready.

Declutter and Depersonalize

The first rule of staging is to declutter and depersonalize. Buyers want to envision themselves living in your home, so removing personal items, family photos, and excess clutter is essential. According to the NAR, 93% of buyer's agents report that decluttering significantly impacts a buyer's view of the home.

Clean and Repair

A clean and well-maintained home is more likely to sell. Consider professional cleaning services, make necessary repairs, and ensure your home is in tip-top condition. The NAR's report shows that 89% of buyer's agents believe that a clean home significantly impacts buyers.

Furniture Arrangement and Staging

Staging involves arranging furniture and decor to create a welcoming and functional space. This can often be done with your existing furnishings, or you can opt for professional staging services. According to the NAR, 81% of buyers find it easier to visualize the property as their future home when it's staged.

Curb Appeal Matters

Don't forget about the exterior of your home. Buyers first see your property's exterior, so ensure it's well-maintained, including landscaping and the front entrance. The NAR's report states that 70% of buyer's agents believe curb appeal is essential for attracting buyers.

Home Staging: DIY vs. Professional

DIY Staging vs. Professional Staging

Now that we've covered the basics of home staging, you might be wondering whether to go the DIY route or enlist the help of a professional stager. Let's weigh the pros and cons of each approach.

DIY Staging


  • Cost-effective: Using your existing furnishings, you can stage your home on a budget.

  • Familiarity: You know your home better than anyone and can highlight its unique features.

  • Personal Touch: You have complete control over the staging process.


  • Limited Expertise: You may lack the experience and knowledge of a professional stager.

  • Emotional Attachment: It can be challenging to depersonalize your space when you're emotionally attached.

  • Time-Consuming: DIY staging can be time-intensive, which may delay your sale.

Professional Staging


  • Expertise: Professional stagers have the knowledge and experience to transform your home effectively.

  • Neutral Perspective: They can depersonalize your space, making it more appealing to a broader range of buyers.

  • Efficiency: Professional staging can be quicker, potentially leading to a faster sale.


  • Cost: Professional staging services come with a price tag.

  • Less Control: You'll have less control over the process and design choices.

Ultimately, deciding between DIY and professional staging depends on your budget, timeline, and comfort level. In some cases, a combination of both approaches can be effective.

Home Staging: Tips and Tricks

Staging Tips and Tricks

Here are some valuable staging tips to help you make your property stand out:

1. Neutralize the Color Palette: Opt for neutral colors on the walls and in decor. Neutral tones create a clean slate for buyers to imagine their style.

2. Let in Natural Light: Open curtains and blinds to maximize natural light. A bright and airy space feels more welcoming.

3. Arrange Furniture for Flow: Ensure that furniture is arranged to create a logical flow through each room. Remove any pieces that obstruct pathways.

4. Accessorize Thoughtfully: Less is often more regarding decor. Use accessories sparingly to add style without overwhelming the space.

5. Highlight Key Features: Showcase unique features like fireplaces, architectural details, or built-in shelving.

6. Pay Attention to Smells: Avoid unpleasant odors and add pleasant scents like fresh flowers or subtle air fresheners.

7. Invest in Professional Photography: High-quality photos are essential for online listings, where most buyers start their search.

Turning Houses into Homes

In the competitive world of real estate, every advantage counts. Staging your home isn't just an optional extra; it's a strategic move that can make a difference when selling faster and at a better price. The National Association of Realtors (NAR) statistics speak volumes: staged homes tend to sell quicker, fetch higher prices, and provide an excellent return on investment.

Following the staging process outlined, you can put your property in the best possible position to attract potential buyers and secure a swift and profitable sale. Remember to declutter, clean, repair, and arrange furniture strategically. And don't neglect the importance of curb appeal – first impressions matter, and your home's exterior is the first thing buyers see.

When deciding between DIY and professional staging, consider your budget, timeline, and comfort level. Both approaches have advantages; the choice ultimately depends on your unique circumstances.

Incorporating staging tips and tricks like neutralizing the color palette, maximizing natural light, and highlighting key features can make a difference. And never underestimate the power of professional photography – it's your home's online calling card, so invest wisely.

Home Staging: Turning Houses into Homes

In conclusion, the journey of selling your home can be an exciting and profitable one. By embracing the art of home staging, you're not just preparing your house for sale; you're crafting an experience for potential buyers. You're allowing them to envision themselves living there, and that emotional connection can be the tipping point that leads to a quicker sale and a better price.

So, as you embark on this adventure, remember that staging your home isn't just about presenting bricks and mortar; it's about presenting a dream, a lifestyle, and a vision of a bright and beautiful future.

If you have any questions or need further guidance on home staging or the real estate selling process, don't hesitate to Call Paradisum Group eXp at 850-320-8385 or Contact Us. As a seasoned realtor, we are here to help you every step of the way.

Happy staging and selling!

Buy and Sell Your Home with Paradisum Group eXp

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